Jetblue Airways "Target with wings"

 They say that Southwest Airlines is Wal-Mart with wings. Jetblue is Target with wings in the sense that it offers low fares but with many frills. Just like Target sells fashion items at a low price, Jetblue have a TV in every seat with many channels, has more legroom, serves Dunkin Donut coffee and many snacks but also offers low fares. American and United are Macy's with wings and Southwest is Wal-Mart with wings. So what makes Jetblue Target with wings is that it offers many frills like American and United but also offers low fares like Southwest.